Adding value to companies that sell aesthetics through a strategic approach to brand, marketing and operations.
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We believe fashion and beauty businesses can grow faster.
But often lack the understanding of how to do so with limited resources.
As owners and top-managers, we feel their pain.
That's why we've created a practice that relies only on results.
Just.
F*cking.
Results.
Alex Badovsky
Most recently, CEO of Ksenia Schnaider and CMO of Sleeper. Managed teams that generated more than $10M in revenue in the international and Ukrainian markets.

Owner of Commercial Magic, a branding, design and digital development agency. He has worked with the Swiss government, fashion brands, and startups such as FuelFinance, NewHomesMate, and zkSync, which have raised $500M+ in total investment.

For more than a decade, Alex has gained extensive expertise in strategic formulation and leadership management.
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Vlad Bolsun
Ex-CEO of the breakthrough Ukrainian jewelry brand Tsvite Teren, which grew more than 20 times in a year.

Former co-owner of Mozgi Ideas creative agency, where he worked with top Ukrainian and international brands: Mastercard, Prom, Eva, LEGO, Oschadbank, LIMO, New Products, LNZ Group, ATB, and others.

He teaches at KMBS, Bazilik School, and other educational projects.

Vlad has extensive experience in the FMCG, Retail, Finance, and NGO sectors, turning thoughts and ideas into actionable solutions.
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Key products & services
Growth
↗
X
Growth
The brand has found its audience and product, but the founders are seeking a way to expand and grow. We'll assist in developing brand and marketing strategies, crafting a plan of action, and tracking results.
Services that fits potentially:
→ brand and marketing strategy
→ sales plan, KPI
→ operational efficiency
→ business processes and operational structure
→ finance advising
→ action plan
Book a call
Profit
↗
X
Profit
The company is generating substantial revenue, but struggles with boosting profit margins. We'll conduct thorough operational and marketing audits to identify areas for improvement and growth. Then, we'll devise an action plan to enhance business margins.
Services that fits potentially:
→ operational and marketing audit
→ operational efficiency
→ business processes and operational structure
→ action plan
→ support
Book a call
Consultation
↗
X
Consultation
If there's an urgent need to validate your current strategy, outline a new one, or seek tactical advice, it's crucial to bring in external expertise promptly. This will ensure a fresh perspective and specialized insights to address your challenges effectively.
The process is divided into 3 parts:
→ Preparatory phase. Here we will conduct a 30 minute call where we will understand your request and ask the right questions.
→ Strategic+tactic consultation. Usually this is a 3-hour call, which takes place according to a prepared plan.
→ Summary and action plan. Based on the results of the strategic consultation, we prepare a document with the main conclusions and recommendations
Price: $1000
Preparatory time: 1 week
Book a call
Re:skin
X
Re:skin
The company aims to refresh its communication tone and visual style across all channels. The founders recognize that the ideal investment should be both stylish and effective. We can assist you in rebranding, creating a visually appealing online store, and updating packaging to align with your goals.

Our another agency Commercial Magic helps us achieve the highest level of brand, website design and online store development.
Services that fits potentially:
→ strategic branding
→ identity
→ communication strategy
→ TOV, visual language
→ web design
→ web development
→ design for social media
Book a call
Expansion
↗
X
Expansion
You've mastered the local market and garnered the loyalty of your customers. However, replicating that success on the international stage hasn't yielded the expected results. We'll work with you to identify what's not working and craft an expansion plan tailored to international markets.
Services that fits potentially:
→ marketing strategy
→ sales strategy
→ e-commerce design & development
→ action plan
→ strategic support
Book a call
Support
↗
X
Support
You possess a strategic vision, but you require the expertise of experienced professionals to oversee the implementation of your strategic plan by your team. We'll maintain regular communication, assess the outcomes of activities, and suggest tactical solutions as needed.
Services that fits potentially:
→ consulting
→ KPI oriented management
→ CMO as a service
→ mentorship
→ advising
Book a call
Brand and Business Development
Strategic Session
Brand Strategy: Vision, Mission, Value
Positioning and Differentiation
Action Plan
Analysis & Reporting
Marketing
Marketing and Communication Strategy
E-commerce Strategy and Platform Development
E-commerce Performance Audit
Conversion Rate Optimization (CRO)
CMO as a Service
Multichannel Selling Strategy Development
Visual Strategy
Design services
Brand and Digital Identity
UX-audit and CRO
Web-design and E-commerce Design
Custom Packaging
Social Media Kit
Art-direction
Brief call?
It's free
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Worked with
"Worked with Alex almost from the very start and went together from a small Ukrainian brand to a recognized international company."
Asya Varetsa and Kate Zubareva
Founders, Sleeper
We're based in Ukraine and Spain
Operating worldwide
01003
Kyiv, Ukraine

08005
Barcelona, Spain
Contact
alex@owner2owner.net
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